Hillel Smith

Purim Baskets

It's customary on Purim to give gifts of food to friends, called mishloach manot in Hebrew. As a package design exercise, I had the idea to design my own boxes and set some rules. Each is cut from a single sheet of card stock (using half a ream left over from another project) and folded, using no adhesives of any kind. A small sheet of tissue paper adds a burst of color to the cutout letters. This was the start of what has become a decade-long tradition. Sad news for you: I already ate all the hamentashen. This project was written up on the FPO design blog.

The following year, I was commissioned to make special personalized sets of boxes for various organizations. The originals were fairly small, so the boxes were scaled up to accommodate much more goodies. Below are stacks of boxes ready for USC Hillel, appropriately in cardinal and gold, and for the Miller Program at AJU. A medium-size box was customized for Chabad of West Boynton in Florida.

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