Connected to Give

Connected to Give is a research project offering "important new insights on religion and American charitable giving, challenging assumptions about where religious donors make charitable contributions and offering comprehensive information about behaviors and motivations among religious and non-religious Americans." Jumpstart, a philanthropic research & design lab, brought me on to produce their series of reports, using the project's branding and style to generate layouts, icons, charts, and graphs, and make these revelatory findings clear and approachable. Repeating elements create consistency and familiarity across the reports, while colors and iconography create individual character for each issue.