It's common knowledge that Jeff's Gourmet has the best kosher sausages, burgers, and pastrami in Los Angeles. Of course I said yes when Jeff wanted a brand refresh. Together, we updated the logo to improve legibility. Then we redesigned the storefront, designed the Jeff's van, made new menus, and even made signage for the Jeff's stand at Dodger Stadium!
The new Jeff's logo, easier to read from far away and at small sizes, easier to print, more focus on the name and the chef mascot. The design of the chef was also improved.
The old storefront with the old logo.
The new storefront with new branding and colors.
The Jeff's van, bringing fresh kosher goodies to ...
the Jeff's Gourmet stand at Dodger Stadium!
Assorted Jeff's promotions
Jeff's menu