Hillel Smith

PJ Library Luggage Tags

For what was likely my most traveled project to date, I worked with PJ Library to create luggage tags to teach kids and families about T’filat Haderech, the Traveler’s Prayer, as one of their quarterly activity sets. These luggage tags feature a hamsa, a traditional Middle Eastern symbol of good luck, capturing a landscape of transportation modes, and surrounded by the words “Go in peace, return in Peace.” The colored backgrounds of the hamsa include additional wishes loosely taken from the original Hebrew prayer.

Each tag came with inserts that read, “Protect us from: ” and “Make this trip: ,” prompting kids and parents to fill out their wishes for the trip. (To be sure, an insert with address and contact information was included as well.) The tags were packaged with a two-page instruction sheet with a bit about the prayer and tips on how to use these tags. I designed all pieces in a bright, funky geometric style to appeal to kids and their parents.

The best part of this project was watching parents from around the world post photos of these tags on Instagram. Seeing happy kids and people enjoying my work makes it all worth it. All photos on this page are from actual PJ Library families.

PJ Library hamsa travel luggage tag PJ Library hamsa travel luggage tag PJ Library hamsa travel luggage tag PJ Library hamsa travel luggage tag PJ Library hamsa travel luggage tag PJ Library hamsa travel luggage tag

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