Hillel Smith

LaunchBox Phase 2

With the success of the first LaunchBox, educator Batsheva Frankel had the opportunity to expand the LaunchBox series and create activity sets on additional topics ("What's the big idea?"). Each themed set has its own signature color and pattern, with a unified geometric aesthetic across the brand. As these games and activities are again intended to foster conversation among teens on Jewish topics, the look had to appeal to them by looking cool and not too Jewish, but also had to look Jewish and friendly enough that their parents would take it home.

Extending from the initial box, "Life: What's the big idea?", focusing on the meaning of life and ideas of the afterlife, subsequent topics include:

Each activity also comes with a facilitator's guide to enable enriching classroom discussion.

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